The simple answer is -
WHATEVER MY CLIENT NEEDS FOR THEIR UPCOMING TRAVEL PLAN.
Each client has different needs, backgrounds and preferences. So I tailor-fit their travel arrangements according to these things. My questionnaire should be able to cover these things so this is the reason why I have them fill this up before I do anything for them.
For clients on a budget, the DIY itinerary is what I usually recommend.
Here is a sample work for a DIY Hong Kong trip on a budget. So if you book my services, you will get something like this (an more, of course!).
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What Hong Kong travel hacks do you know?